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Fast Casual: Smoothie King Makes Its Debut in the Middle East
Smoothie King opened its first Middle East location in Dubai, marking the beginning of a significant expansion in the region.

Smoothie King has expanded into the Middle East with the opening of its first location in Dubai last week.

"We are looking forward to AG Retail building our brand awareness and expanding our presence across the Middle East, while preserving brand integrity and allowing new guests to try our purposeful smoothies," Smoothie King CEO Wan Kim said in a news release.

The brand's partnership with Al Ghurair Retail, a major commercial player in the Gulf Cooperation Council, helps bring the concept to more than 800 total units, the release said.

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