Kris Risch and Jason Luther have been franchising with Smoothie King for more than 15 years. Risch and Luther opened their first Smoothie King in the Jacksonville area about 15 years ago in 2001.
Since partnering, the two have found that Smoothie King has been a big hit in the area. The partnership between the two has led to them opening numerous Smoothie Kings in Jacksonville and according to the Jacksonville Business Journal their success is due to their effort to become a part of the community.
"Jacksonville is not a 'build it they will come' market," said Risch. "We learned we had to work hard and truly become a part of the community."
While the two have already opened seven in Jacksonville alone, they do not plan on stopping there. They have plans for additional units in Jacksonville within the next three years.