Smoothie King officials say Houston's growth has helped establish the city as one of the company's strongest markets.
Smoothie King continues to expand at a rapid rate in the Houston area, despite the market already being the largest for Smoothie King. Smoothie King plans to add 15 more stores to the area, which is already home to half of the roughly 130 Texas locations.
"It is one of our better markets," said Steve Shields, franchise development manager for Smoothie King. "We have some great franchisees here."
Though real estate is a hot commodity in the Houston area, the stores' small footprints allows for flexibility when searching for new locations.
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